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MULTI-PLATFORM PAID MEDIA

Bringing business
back into focus

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Strategy, education, and direct advisory for founders, marketers, and agencies running paid media across Meta, Google, YouTube, TikTok, and beyond.

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  • Convert ROI
  • Convert University
  • Convert Ventures
  • Youtube Tutorials

WORKING WITH

Brands, Marketers, And Publications Across The Paid Media Landscape

Average Return on investment

Return 84%

The platform is not the strategy.

Most ad advice is locked into one channel. Meta people think Meta is the answer. Google people think Google is the answer. TikTok people think TikTok is the answer. Reality is rarely that clean. The right channel — and the right combination of channels — depends on your offer, your audience, your economics, and where you are in your growth. What I share here is built around that reality. Less about chasing tactics. More about making advertising decisions that hold up across platforms, across cycles, and across years.

In Ad Spend
$ 0 m

in advertising spend managed across platforms

In Ad Spend
$ 0 m

in advertising spend managed across platforms

Channel-bias thinking

  • "Which platform should I use?"
  • Tactics-first decisions
  • One specialist, one perspective
  • Reactive to platform changes
  • Wins in short cycles

Multi-platform thinking

  • "What is this offer asking the channel to do?"
  • Economics-first decisions
  • Cross-platform judgment
  • Built on principles that outlast them
  • Compounds over years
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5 WAYS IN

There is always a starting point.

Whether you're trying to run better campaigns, sharpen your strategic thinking, or build a real practice around paid media — there's a starting point here that fits.

Learn

Knowledge from experience

Free training videos and platform breakdowns, organized for marketers who want to think clearer.

Browse the Library →

Read

Get Back to Reading

The newsletter, the book, and the blog. Long-form thinking on advertising that compounds.

Start Reading →

Join

Build your Network

A community for marketers and founders who want sharper strategy and direct access.

Explore the Community →

Work with David

The Real Deal

Consulting, coaching, corporate workshops, and speaking — for when the stakes are higher.

See How We Work →

Results

Proof is in the pudding

Case studies and stories from people who applied this thinking to real campaigns.

See What's Possible →
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FREE GUIDE

Your Guide to Starting Your Journey with Paid Media

A practical guide to deciding which platforms to spend on, in what order, and how much — based on your offer, audience, and stage of growth.

  • The four questions that decide which platforms fit your offer
  • How to allocate first-dollar budget across Meta, Google, YouTube, and TikTok
  • Why most cross-channel strategies fail — and the simpler model that holds up

Fill in your details to receive your FREE guide

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Reaching you Worldwide

New videos every [week]. Strategy breakdowns, platform deep-dives, and what's actually working in paid media right now.

The Real Deal

Consulting, coaching, corporate workshops, and speaking — for when the stakes are higher.

The Real Deal

Consulting, coaching, corporate workshops, and speaking — for when the stakes are higher.

The Real Deal

Consulting, coaching, corporate workshops, and speaking — for when the stakes are higher.

apply for strategy call

Case Studies

What Happens when this thinking gets applied

The work isn't theoretical. Below: founders, marketers, and agency owners who used what's taught here to run sharper campaigns, make better channel decisions, and grow more predictably.

"Our ROI was down, We'd given up on our Facebook Advertising"

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Facebook
Instagram
CONVERT ROI
One TO One Coaching
META Media Suit
Paid Advertising

"Our ROI was down, We'd given up on our Facebook Advertising"

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Facebook
Instagram
CONVERT ROI
One TO One Coaching
META Media Suit
Paid Advertising

"Our ROI was down, We'd given up on our Facebook Advertising"

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Facebook
Instagram
CONVERT ROI
One TO One Coaching
META Media Suit
Paid Advertising
apply for strategy call

Join us

The community for marketers who want to think clearer.

A private space for founders, marketers, and agency operators working with paid media every day. No noise, no funnel-bro energy. Just sharper thinking, peer review, and direct access to me.

Alexander Stephens

CEO of Designflix.eu

Cole Vandewoestyne

CEO & Creator of Sorin

David Schloss

The Schloss Boss Himself

Liana Lang

AI Guru and CEO

Damien Bradshaw

Director of BrandsThatConvert

Luke Shankula

Digital Creator

Want All of This?

  • Monthly live trainings on platform shifts, strategy, and creative
  • Direct campaign reviews — share your work, get my eyes on it
  • A private feed of what's actually working across platforms right now
  • Peer network of operators across e-commerce, B2B, coaching, and agency
  • Office hours for live strategy questions
  • The full archive of past trainings, frameworks, and breakdowns
Join the Community

Work With David Direct

For when the stakes are higher.

Beyond the content, the book, and the community — direct work with me, in four formats

1:1 Consulting

Strategy sessions and ongoing advisory for founders and operators making serious paid-media decisions.

Learn More →

Agency Coaching

A program for agency owners, freelancers, and consultants sharpening their paid-media practice.

Learn More →

Corporate

Workshops, executive advisory, and retained engagements for larger teams and organizations.

Learn More →

Speaking

Speaking Keynotes, podcasts, and live events on advertising strategy, multi-platform thinking, and the operator's mindset.

Learn More →
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Meet The Schloss Boss

Built from the work.

I've spent the last [XX] years running paid media across every major platform — Meta, Google, YouTube, TikTok, and the rest of the ecosystem. The longer I do this, the more convinced I am that the platform is rarely the strategy. Most decisions that matter happen long before anyone opens an ad account. What you'll find here — the videos, the writing, the book, the community, the advisory — is built around that idea. Practical perspective, earned through real campaigns, on what actually compounds.

Read the Full Story

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The Newsletter

Sharper paid media thinking, in your inbox.

One issue per week. Strategy breakdowns, platform shifts, and the questions worth asking before you spend another dollar on ads.